Full Download Marketing Big Oil: Brand Lessons from the World's Largest Companies - Mark L. Robinson | PDF Online

Read Online Marketing Big Oil: Brand Lessons from the World's Largest Companies - Mark L. Robinson file in PDF

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

Title : Marketing Big Oil: Brand Lessons from the World's Largest Companies
Author : Mark L. Robinson
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 10, 2021

Post Your Comments: